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LA Stories

    LA Stories: Mulholland Drive

    LA Stories: Mulholland Drive

    Hollywood’s iconic Mulholland Drive and Laurel Canyon neighborhoods are steeped in a bohemian culture and style that has been indicative of LA since the seventies.The relaxed styles of fall, such as the easy lounge wear, are also inspired by the looks from then, but on-trend for now
    LA Stories: Silver Lake Weekend

    LA Stories: Silver Lake Weekend

    Silver Lake feels a bit like the little sister of Venice, just as hip but a bit quieter and the perfect combo of laid-back and on-trend. Packed with Spanish and mid-century architecture that wind along hilly, bougainvillea-framed streets, as well as some of the city’s best restaurants and coffee shops. “For me it feels like the best mix of LA and NY,” says Jen Patryn, our stylist for these LA looks and recent Silver Lake transplant. “I can be at an amazing restaurant for lunch and hiking in the park in the afternoon.”
    LA STORIES: EARLY MORNING IN MALIBU

    LA STORIES: EARLY MORNING IN MALIBU

    If you live in this tiny burb you probably refer to it as “The ‘Bu”, but to the rest of us it’s Malibu. From the iconic Surfrider Beach to the Malibu Pier, it’s truly one of the more spectacular parts of Los Angeles. “I constantly pinch myself that I live here since I recently moved from New York--doing this shoot made me even more grateful for the west coast,” says Jennifer Patryn, who helped us style the looks for LA Stories.
    LA STORIES: A LAID BACK WEEKEND IN OCEAN PARK
    Living in LA can be 24/7 busy so sometimes we make a concerted effort to slow it down. Our LA Stories in Ocean Park was the perfect weekend break to...
    LA STORIES: A DAY IN BEAUTIFUL BEVERLY HILLS

    LA STORIES: A DAY IN BEAUTIFUL BEVERLY HILLS

    Even if you’ve never been to Los Angeles, chances are you’re familiar with the iconic Beverly Hills zip code of 90210 and the images it brings to mind—mansions, beautiful people...

Here’s where we showcase everything we’re loving this minute. From great reads to must-try trends to inspiring people we’re crushing on, it’s a peek into our lives here at Velvet. Also updates on contests, collabs and where our newest stores are cropping up. Enjoy!

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