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The Velvet Edit

  • February 21 2018

    Spring 18 Trends 101: Get Some

    While spring may be a transitional season, that doesn’t mean it’s second banana when it comes to style. Actually, we think it’s the opposite. You’ve packed away bulky winter coats and knits so it’s really the best time to uncover your personal style.  Spring 18 is the season for classics, light layers, and those March, April and May pieces that get us prepped for summer. To break down some of our favorite ways to update your closet, here are three of our top trends.
  • February 8 2018

    How To: Create A Unique Valentine’s Bouquet

    Flowers are the go-to for Valentine’s Day so why not get a little creative when it comes to your bouquets? According to an informal study (translation: we asked around the Velvet offices), not everyone wants roses as a declaration of love. Plus, with so many gorgeous flowers out there, and this being the season for everything from tulips and lilacs to daffodils, there’s really no excuse to not give something unique and meaningful. To inspire our green thumbs and fingers we asked the lovely Madison Karsenty, owner of the newly-opened Flower Firm just down the street from our Culver City headquarters, for her tips on how to give an arrangement that really says something. Just like the object of your affection is one-of-a-kind, here are her tips on how to make your Valentine’s Day gift equally amazing.
  • January 30 2018

    6 Ways to Make Your 2018 More Organized

    Here’s a sobering statistic. Most of us only wear 20% of our closet. Add to that the unread books and kitchen utensils, as well as drawers full of everything from broken flashlights to free tote bags (our personal weakness), and all of us could probably do with a little spring cleaning. Enter Marie Kondo, creator of the Japanese method to stay organized call Konmari, and author of The Life Changing Magic of Tidying Up.
  • January 17 2018

    10 Coffee Table Books For Fashion Lovers

    Forget the old adage of “you can’t judge a book by its cover”.  These coffee table tomes are not only gorgeous on the outside, each one is packed with pictures and insider information from top photographer retrospectives to must-have encyclopedia’s of style. Here’s our top ten list of books to get you à la mode.
  • January 10 2018

    The Best Art Galleries in LA

    Modern painter and general creative powerhouse, Pablo Picasso, said it best. “Art washes away from the soul, the dust of everyday life.” At Velvet, we’re constantly excited by art in all it’s forms—from the cool street murals that adorn the buildings near our Culver City headquarters, to the amazing galleries and museums that dot the LA landscape. Since it’s where you’ll find us on most weekends, here’s a list of our favorite galleries that are a little off the beaten path. Get ready to get inspired.
  • December 18 2017

    Something for Everyone: The Official Velvet Gift Guide

    Holiday giving is great, but holiday shopping—finding that perfect gift can be surprisingly tough. We want to help you hit the sweet spot for the people who brighten up your world, so we’ve gather

  • December 8 2017

    Holiday How-To: Two Custom Cocktail Recipes For a Fun, Festive House Party

    You’re hosting a holiday party! The date is set. Invites are sent. Time to prep, starting with the most important details. What to wear? We’ve got you covered, in satin, sequins, and chiffon. And what to drink? Beer and wine are solid standbys, but cocktails can really get the festive vibes flowing.
  • November 29 2017

    Holiday Gifts Under $100 From the Brands We Love

    Here’s what we’re gifting ourselves and each other. These stocking stuffers were picked by us for you and yours—and they’re the perfect way to get to know some of our favorite brands.

  • November 22 2017

    It’s the Holidays: Dress Accordingly

    You’ve got enough on your plate this season without adding “what should I wear?” into the mix. Dressing for holiday events, dinners or dates should be a stylish mix of effortless chic and sex appeal, teamed with chic separates and warm layers. Here’s our tips on what’s trending this season, as well as what guarantees stand out style with minimal effort.
  • November 19 2017

    LA Stories: The Hollywood Roosevelt

    With the sun slipping below the skyline of Hollywood Blvd., the city of stars takes on a decided after-hours allure with old-school cocktails, smoky eyeshadow and late-night sequins. We’re in the mood to mingle and paint this town the perfect shade of champagne sparkle.
  • November 17 2017

    Boon + Gable

    Ever dreamed of having a personal stylist? These days, having one is not just for the rich and famous. We’ve partnered with Boon + Gable, a San Francisco based company that is bringing personal styling to the masses for - get this - $0 upfront. Someone to bring beautiful clothes right to your door and style you expertly for your next event, board meeting or weekend outing? Yes please!
  • November 9 2017

    Our Menswear Collection: Why You Need It

    We launched our first men’s collection in 2004 and since then we’ve created a line we’re very proud of. Since its inception, we have been devoted to creating simple, elevated pieces that focus on fit and quality. To further explain our inspiration, we asked our Menswear Designer Andrew Hinkley for his thoughts on the Velvet man, what’s coming up and what you need to own right now.
  • November 5 2017

    Our Favorite Fall Dog Hikes in LA

    If you live in LA and own a pooch, there’s a huge array of hikes you can do with your four-legged friend. Getting out in the fresh air isn’t only good for you, it’s one of our favorite ways to see the city. We’ve rounded up some of our most-trudged trails, from the super easy to challenging for you and your best friend. So whether you’re looking for a walk in the woods, or a view of coast with Max, here’s our hot spots. Don’t forget your sunscreen.
  • November 1 2017

    LA Stories: Griffith Park

    We love hiking in LA, especially in the Fall. We do it in pink-trimmed parkas and cozy separates, finishing off the day with a slice of homemade pie!
  • October 26 2017

    The Velvet Neighborhood Guide: Knox-Henderson

    It’s been said that Texas isn’t just a state, it’s a state of mind, so we hunted high and low to find our fave spot in the Lonestar State. Just north of uptown Dallas lies the Knox-Henderson are

  • October 19 2017

    Hello Dallas!

    Our California cool has landed in the Lone Star State with our most recent store opening in Dallas. Stop by and peruse our fall collection and get a jump on your holiday shopping.
  • October 17 2017

    Fall's Best Coffee Table Books

    One of the best things about fall (aside from oversized sweaters and mulled wine) is that it’s the time of year when all the big (and small) book publishers release their must-have reads for the holidays. Just down the street from us in Culver City lies Arcana Books, a light-filled indie book haven that was not only designed by the genius architecture team at Johnston Marklee —they also created our gorgeous velvet freestanding stores—it also carries the most swoon-worthy assortment of everything from out-of-print and rare to the newest in art, fashion, design and music tomes.
  • October 13 2017

    Shop with a Heart

    We are heartbroken for our friends and families in Northern California. Every time you purchase a tee, either in-store or online, we'll donate one to those affected by the devastating wildfires. Our dream goal is 1,000 and we think you're up to the task. Help us help them.
  • October 10 2017

    Fall 2017: Cool Hunting

    Well, it finally happened, we officially slipped into fall on September 22nd. Since we’re based in LA, for us the onset of autumn is when the temps finally start to dip from hot, hot, hot summer to milder, let-me-grab-a-jacket climes. Aside from the undeniable appeal of coats, fall also brings the anticipation of holiday dressing, luxe embroidery detailing and, a perennial favorite, cashmere. Here’s what hot (and cool) right now.
  • September 17 2017

    California Girls: Melahn and Aja Frierson

    These two are a true sister act. Not only do Aja Fierson and her sister Melahn create our favorite line of vegan nail polishes, Habit Cosmetics (Santa Sangre is the best deep, red ever), these LA ladies also have a down-to-earth cool style that’s equal parts designer, street and some to-die-for vintage pieces.
  • September 14 2017

    LA Stories: Venice Sunday

    We’re passing the day at the epicenter of California cool. Boardwalks, bougainvillea and our favorite brunch spot. Fall is coming and wish you were here.
  • September 14 2017

    LA Stories: The Giveaway

    We spent the day on Abbot Kinney Blvd, one of LA’s premier street for shopping, eating and people watching. It also happens to be where we opened our second ever Velvet by Graham & Spencer store a couple of years ago, so what better way to celebrate one of fave day trips than with a fab giveaway?
  • September 6 2017

    Blog Love: Our fave fashion influencers

    If you’re feeling stuck in a bit of a style rut, may we suggest you take a scroll through our favorite fashion IG and blog babes. Not only is a great way to find new brands that have been off-your-radar, but it’s also a triple espresso shot of inspiration when it comes to new ways of wearing this seasons trends. These fearless female influencers are revolutionizing the world of fashion with their flawless snaps and on-point styling.
  • August 18 2017

    Fall 2017: Trending Now

    Even though we live in California and love nothing more than sunshine 24/7, when it comes to fashion, fall is our favorite time of year. Cool enough to bundle up in layers but not SO cold that you have to leave the house in hats, gloves and wraparound scarves. Also, after months of breezy dresses and cut-offs, there’s something so satisfying (and personal style affirming) about slipping into layers and coats.
  • August 14 2017

    The Velvet Neighborhood Guide: Fillmore District, San Francisco

    Like the iconic 60’s model Twiggy gushed, “I’m just mad for San Francisco, it’s like London and Paris stacked on top of each other!” We feel the same. This is a city that’s tiny in size but seriously mighty when it comes to style and, most importantly, food. One of our fave spots is the Fillmore District—10 tree-lined blocks in the heart of the Golden City. It still has an independent, neighborhood spirit with lots of vintage and antique stores, but there’s the best in fashion, food and always people watching. Also, opening up in SF gives us ample opportunities to wear our delicious cashmere sweaters and puffy jackets.
  • August 10 2017

    LA Stories: PCH Road Trip

    Beach reads and perfectly tousled salt water hair. Take a weekend cruise up the coast and remember why you love early fall and California sunsets.
  • August 6 2017

    Hello San Francisco!

    We found another gorgeous spot! The Fillmore District is centered on 10 tree-lined blocks in the heart of SF, and this urban nook has some of the best shopping and noshing the city has to offer. With streets that are made for walking and stores that offer an eclectic mix of old and new, it’s the perfect place for our Golden City Flagship.
  • August 3 2017

    Velvet + Speak Your Silence

    1 in 4 girls and 1 in 6 boys are sexually abused. Most will carry guilt, shame, and fear…and never tell a soul. We’re so proud and excited to partner with Speak Your Silence on this beautiful women’s tee featuring their iconic zigzag stitch. By wearing the zigzag stitch, symbolic of your voice frequency, you inspire others to Speak their Silence.
  • July 31 2017

    Do Good. Feel Good.

    It's here! In partnership with Speak Your Silence, a nonprofit that works to give a voice to those personally affected by sexual abuse, we designed this understated tee. crafted from our signature textured knit, and featuring the SYS orange zigzag stitch work on the hemline, proceeds from this quietly powerful tee go to help others feel heard and empowered, as well as offering resources for assistance and information. it’s the perfect marriage of style and substance.
  • July 13 2017

    The Packing List: Roadtrip Essentials

    Sometimes you just need to get out town. Whether it’s with a bunch of your friends, a partner or just on your lonesome, roadtrip getaways are a great way to relax and recharge—whether it’s with a whole lot of nothing or up-at-dawn hiking. Of course, in order to hit the road with a modicum of style, you’ve got to pack like a pro. Short trips require clothes that are easy, cool and can pull double-duty.
  • June 16 2017


    Designer Tracy Wilkinson is the epitome of a renaissance woman. Originally from Yorkshire in Northern England, we first met this cool blonde over 20 years ago when she was designing her own clothing line (her perfect-fit sailor pants still live nicely in our closet) and since then, she’s designed for us, let us set up photo shoots in her enviably styled house (her abode has been photographed by more magazines and blogs than anybody else we know) and she is just a whip-smart, funny, generous and gorgeous human.
  • June 12 2017

    Roadtrip Giveaway: A Chance To Win All Your Essentials

    Who loves you? We do! So does the lovely Adina Reyter, who happens to create some amazing jewelry that goes with everything. Since Labor Day (and the end of summer) seems to be rapidly approaching we’re giving you a chance to win everything you’ll need for your roadtrip getaway—from the perfect poolside cover-up to five gorgeous pieces from Adina’s jewelry line.
  • May 15 2017


    So, summer doesn’t officially start until June 20th, but when it comes to fashion, we’ve been on board with all things hot for weeks. Getting dressed in the warmer months feels extra effortless since you need less; plus brighter, longer days gives us carte blanche to be inspired by colors, prints and all styles that show a hint of skin. From now until Labor Day, almost anything goes and here’s what we love.
  • May 13 2017


    May 14th is all about mom. Yep, she’s the person in your life who’s your number one cheerleader, always calls you back when you leave a voicemail, loves you to the moon and is an all-round fabulous woman. So, in honor of all mamas, we’ve created our best giveaway to date. Just go to OUR IG PAGE, tag your mom in the comments section and you’ll be entered into our contest for a chance to win a summer tote bag, one of our top-selling tees and a sweet smelling candle.
  • May 10 2017

    The Velvet Neighborhood Guide: Abbot Kinney

    This wide blvd is the laid-back epicenter of cool when it comes to dining, retail and people watching. Aside from the luxe hippie vibe, it’s one of the few LA streets where you can spend the whole day walking up and down, going from crystal store to latte spot to furniture workshop to yours truly.
  • May 3 2017


    This jewelry designer is not only a nearest and dearest of our creative directors, Jenny and Toni, but LA transplant, Mara Carrizo Scalise has that enviable style and attitude that is equal parts rock ’n roll mixed with boho queen. She was born in Buenos Aires and became captivated with fashion thanks to her mom’s collection of vintage clothes and the burgeoning punk scene at the time.
  • April 25 2017


    Summer is all about slipping into prints or patterns, and one of our faves is that timeless check known as gingham. Most commonly shown as black and white or navy and white, gingham came into play into the mid-eighteenth century, when mills in England started weaving the plaid cotton fabric because it was sturdy, understated and cheap to produce. Initially it was used mainly in home items—like your fave tablecloth—to the classic men’s button down shirt (to this day, all guys look good in a gingham button up shirt, especially Tom Hardy).
  • April 21 2017


    Certain events remind us that summer is about to arrive any second. For us, being California girls, it’s all about Coachella—the two weekend music festival in the desert—and then the rest of the country seems to jump on the band wagon and the outdoor music festival season sets into full swing.
  • April 12 2017


    It’s no surprise that we have a soft spot for the laid back charm of California style—we live it, love it and wear it everyday. In our new series, California Girls, we’ll be profiling our favorite west coast women to find out how they spend their days, as well as their thoughts on everything from shoe choices to favorite reads. Their common thread? Bold, smart, inspiring and Golden State gorgeous.
  • March 31 2017

    The Velvet Neighborhood Guide: Lido Marina Village

    Lido Marina Village is the epitome of Southern California gorgeous. Located in beautiful Newport Beach, it's a gem of cool boutiques and amazing restaurants with a seafront view to die for. The laid-back beach community is the perfect place for our whitewashed, breezy store and we couldn’t be more stoked (surfer lingo) to be surrounded by so many beautiful boutiques and places to dine—al fresco naturally—in a walkable, village-inspired atmosphere.
  • March 30 2017


    For our SPRING COLLECTION photo shoot, we decided to enlist documentary photographer, Laura Kleinhenz, to come and capture some of what goes on behind-the-scenes at a Velvet photo shoot. Why? Because beauty often happens when not everyone is paying attention and small moments look gorgeous through the keen eye of this wonderful woman. Here are her thoughts on hanging out with us for a day as well as some of her beautifully candid black and white snaps.
  • March 9 2017


    At Velvet, we’re mad for stripes. Every collection features a least a handful of pieces—whether it’s our classic cotton slub or luxe cashmere—that shows off this classic linear look. So, where did this simply chic style come from, and what has made it one of the most enduring trends of all time?
  • March 2 2017


    Jene Off the Shoulder Woven Cotton Stripe Top
  • February 11 2017

    10 Resort Travel Essentials

    Whether you're a frequent flier or hitting the highway, getting perfectly packed is always the secret to a stress-free vacation (and great outfits). Once you know the tricks, packing will be a breeze, and we guarantee you'll have a bit of space in your bag for a spot of shopping.
  • February 6 2017

    Velvet + Xirena

    Crush turned collab. We got together and designed the cutest sets of underpinnings in bold mixed prints for this flirty season. Exclusively via Xirena and Velvet.
  • January 26 2017

    The Velvet Neighborhood Guide: Nolita

    We love Nolita. This downtown Manhattan neighborhood got its name because it’s “North of Little Italy” but also right next door to Soho. When scouring NYC for our second Velvet by Graham and Spencer outpost, this 10-block sweet spot was our number one pick—there’s amazing stores, authentic food stops and great museums. We opened our Nolita gem in December of 2016, and even though it was the middle of a blizzard (no joke) it didn’t quell our love for this charming part of the city.
  • January 10 2017


    What makes an original? So good it's never forgotten. Effortlessly stylish and resistant to trends. Velvet Original Tees are timeless styles that flatter every figure that you'll want to wear now and forever. Basically brilliant
  • January 10 2017


    Meet our Originals Inspiration
  • January 9 2017

    Velvet Originals

    What makes an original? So good it's never forgotten, effortlessly stylish and resistant to trends. Velvet Original Tees are timeless styles that flatter every figure that you'll want to wear now and forever. Basically Brilliant.
  • January 9 2017


    Baby, it may be cold outside but we are really heating up. Our latest Velvet store just opened it’s doors in Nolita. Pop in and peruse our newest outpost—bundle up in cozy cashmere or plan ahead with our brilliant resort collection
  • December 10 2016

    Twiggy + Lily

    These gorgeous girls are our muses when it comes to holiday dressing
  • November 17 2016


    Our creative team picked their go to cookbooks for holiday menu inspiration.
  • October 11 2016


    Our latest store is opening this weekend in beautiful Newport Beach at the Lido Marina Village
  • September 13 2016


    No purchase necessary to enter or win and a purchase of any kind will not increase your chances of winning. Ddds of winning will depend on the total number of entries. void where prohibited by law.
  • May 8 2016

    Happy Mother's Day xo

    Mom's rule the world. We know it. You know it.
  • April 8 2016

    The Golden State Collection.

    It's safe to say we're pretty obsessed with California. We live it, we breathe it, it inspires us every day. So when we decided to launch a mid-season capsule collection, we decided to build it around our love of California: the style, the landscape and the way of life. There's a reason why Henry Miller described it as "the face of the earth as the creator intended it"
  • April 5 2016


    The Rhiannon 1987 tee from our Always Judging collaboration collection is getting a lot of love.
  • February 2 2016

    Always Judging x Velvet Launch Dinner.

    We had a launch dinner for the new Always Judging x Velvet collection at Echo Park's Ostrich Farm restaurant (NB: DELICIOUS). The capsule collaboration designed exclusively with Courtney Trop is going to be available online 2.16.....the party was a jolly good do with guests including Aimee Song of Song of Style, Jacey Duprie of Damsel in Dior and the lovely Michelle from Michelle Take Aim. x
  • August 30 2014

    Velvet x St Jude

    September is Childhood Cancer Awareness month. To raise money for this amazing cause, we asked some of our friends to design graphic tees to benefit St. Jude's Children's Research Hospitall®. Lily Aldridge, Camilla Belle & Ashley Tisdale turned their hands to designing for us, and last week we held a charity event at the Revolve Beach Haus in Malibu to launch their gorgeous tees.
  • May 28 2014

    Unicef NextGen

    A huge thank you to everyone who came out to support the UNICEF NEXTGEN event held at our Abbot Kinney store. The fundraiser benefited UNICEF's water programs and raised awareness for the NEXTGEN charity in LA. A worthy and wonderful cause.
  • December 5 2012

    Nothing But Nets

    Nothing But Nets is a global, grassroots campaign to raise awareness and funding to fight Malaria, a leading cause of death among children in Africa. Nothing But Nets provides everyone the opportunity to join the fight against Malaria by giving $10 to send a net and save a life. In December 2012, Velvet by Graham & Spencer joined the United Nations Foundation in support of Nothing But Nets and Raised more than $5000 which helped distribute 500 bed nets to children throughout Africa.

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