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The Velvet Edit

  • March 2 2018

    L.A. Stories: Join us for a day on the Venice Beach Boardwalk

    The Venice Beach Boardwalk: When thinking of a spot to shoot our latest LA Stories as well as preview our Spring Collection, the Venice Boardwalk seemed perfect. One of our favorite stylists, Jennifer Patryn worked with Jenny and Toni (the ladies behind every collection), to create the perfect LA Story. “Basically, we wanted it to look like quintessential California so the vibe was classic, a little bit old school with pops of color.” adds Patryn.
  • February 22 2018

    Spring 18 Trends 101: Get Some

    While spring may be a transitional season, that doesn’t mean it’s second banana when it comes to style. Actually, we think it’s the opposite. You’ve packed away bulky winter coats and knits so it’s really the best time to uncover your personal style.  Spring 18 is the season for classics, light layers, and those March, April and May pieces that get us prepped for summer. To break down some of our favorite ways to update your closet, here are three of our top trends.
  • February 22 2018

    Give in Style: Join Us for the Unicef Next Generation Art Party LA

    Part of the reason we do what we do is because we’re dedicated to not only making the world a beautiful place, but a better one. So when we learned about the UNICEF Next Generation Art Party LA we wanted to jump right in and help in any way possible. We have always been massive supporters of UNICEF and NextGen is a program that focuses on influential young leaders who commit their time, resources and incredible enthusiasm to providing children and mothers in developing nations with assistance.
  • February 8 2018

    How To: Create A Unique Valentine’s Bouquet

    Flowers are the go-to for Valentine’s Day so why not get a little creative when it comes to your bouquets? According to an informal study (translation: we asked around the Velvet offices), not everyone wants roses as a declaration of love. Plus, with so many gorgeous flowers out there, and this being the season for everything from tulips and lilacs to daffodils, there’s really no excuse to not give something unique and meaningful. To inspire our green thumbs and fingers we asked the lovely Madison Karsenty, owner of the newly-opened Flower Firm just down the street from our Culver City headquarters, for her tips on how to give an arrangement that really says something. Just like the object of your affection is one-of-a-kind, here are her tips on how to make your Valentine’s Day gift equally amazing.
  • January 30 2018

    6 Ways to Make Your 2018 More Organized

    Here’s a sobering statistic. Most of us only wear 20% of our closet. Add to that the unread books and kitchen utensils, as well as drawers full of everything from broken flashlights to free tote bags (our personal weakness), and all of us could probably do with a little spring cleaning. Enter Marie Kondo, creator of the Japanese method to stay organized call Konmari, and author of The Life Changing Magic of Tidying Up.

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