• First Order? Sign up for 15% Off

LA Stories:
Silver Lake Weekend

Men's Fall
Style Forecast

It All Started with A Tee

Summer Collection

The Velvet Edit

    Men's Fall Style Forecast

    Men's Fall Style Forecast

    Hello gentlemen, Fall is quickly approaching, and our new collection will make you wish for cooler temperatures. Our Head Designer of Menswear, Andrew Hinkley, has delivered a collection with details and hues that speak to our LA roots while also pushing the envelope with silhouettes and textures that will continue to get better with age.
    For the Love of Tees

    For the Love of Tees

    Our first Velvet t-shirt—the Snoop­­—arrived on the scene in 1997. Crafted from a beyond-soft baby jersey and with a shrunken silhouette for added sex appeal, Snoop is undone perfection with raw edges at the hem and sleeves. Like the classics, it communicates an off-duty ease while still being the epitome of enduring chic. We’re forever grateful to this classic silhouette, it put us on the map and in your closet. Born in LA, worn everywhere.
    LA Stories: Silver Lake Weekend

    LA Stories: Silver Lake Weekend

    Silver Lake feels a bit like the little sister of Venice, just as hip but a bit quieter and the perfect combo of laid-back and on-trend. Packed with Spanish and mid-century architecture that wind along hilly, bougainvillea-framed streets, as well as some of the city’s best restaurants and coffee shops. “For me it feels like the best mix of LA and NY,” says Jen Patryn, our stylist for these LA looks and recent Silver Lake transplant. “I can be at an amazing restaurant for lunch and hiking in the park in the afternoon.”
    IT ALL STARTED WITH A TEE

    IT ALL STARTED WITH A TEE

    We launched our first collection in 1997 and it’s safe to say we’ve been tee obsessed ever since.

    Our idea was simple: a brilliant basic paired with laid back California cool.

    An understated standout and every day champion. If the tee fits, wear it

    Check out the tees that started it all.

    LA STORIES: EARLY MORNING IN MALIBU

    LA STORIES: EARLY MORNING IN MALIBU

    If you live in this tiny burb you probably refer to it as “The ‘Bu”, but to the rest of us it’s Malibu. From the iconic Surfrider Beach to the Malibu Pier, it’s truly one of the more spectacular parts of Los Angeles. “I constantly pinch myself that I live here since I recently moved from New York--doing this shoot made me even more grateful for the west coast,” says Jennifer Patryn, who helped us style the looks for LA Stories.

Here’s where we showcase everything we’re loving this minute. From great reads to must-try trends to inspiring people we’re crushing on, it’s a peek into our lives here at Velvet. Also updates on contests, collabs and where our newest stores are cropping up. Enjoy!

Shop Summer 18

Summer 18 Lookbook

Shop Sale

Keep in touch

Hello You!

Join our mailing list

;

WELCOME!

SIGN-IN TO YOUR ACCOUNT

Or Sign in With