The Velvet Edit
IT ALL STARTED WITH A TEE
We launched our first collection in 1997 and it’s safe to say we’ve been tee obsessed ever since. Our idea was simple: a brilliant basic paired with laid back California...
IT ALL STARTED WITH A TEE
We launched our first collection in 1997 and it’s safe to say we’ve been tee obsessed ever since. Our idea was simple: a brilliant basic paired with laid back California...
LA STORIES: EARLY MORNING IN MALIBU
If you live in this tiny burb you probably refer to it as “The ‘Bu”, but to the rest of us it’s Malibu. From the iconic Surfrider Beach to the...
LA STORIES: EARLY MORNING IN MALIBU
If you live in this tiny burb you probably refer to it as “The ‘Bu”, but to the rest of us it’s Malibu. From the iconic Surfrider Beach to the...
HEY, HEY IT’S ALMOST SUMMER. HERE IS WHAT’S HOT
The first day of summer is weeks away, which in our opinion, feels like a bit of a misnomer. In Southern California, we’ve already switched out boots for slides and...
HEY, HEY IT’S ALMOST SUMMER. HERE IS WHAT’S HOT
The first day of summer is weeks away, which in our opinion, feels like a bit of a misnomer. In Southern California, we’ve already switched out boots for slides and...
JUST FOR MOM, WE MADE A GIFT GUIDE
We decided to take the guessing out of what to get mom this Mother’s Day by asking Jenny Graham and Toni Spencer, our Creative Directors, moms and general perfect-present pickers,...
JUST FOR MOM, WE MADE A GIFT GUIDE
We decided to take the guessing out of what to get mom this Mother’s Day by asking Jenny Graham and Toni Spencer, our Creative Directors, moms and general perfect-present pickers,...
LA STORIES: A LAID BACK WEEKEND IN OCEAN PARK
Living in LA can be 24/7 busy so sometimes we make a concerted effort to slow it down. Our LA Stories in Ocean Park was the perfect weekend break to...
LA STORIES: A LAID BACK WEEKEND IN OCEAN PARK
Living in LA can be 24/7 busy so sometimes we make a concerted effort to slow it down. Our LA Stories in Ocean Park was the perfect weekend break to...
HEY GUYS. HERE’S YOUR SUMMER STYLE GUIDE.
Being based in Southern California, there’s a few things we do well in the heat—avocado toast, music festivals and summer style. For our men’s collection this season, Head Designer Andrew...
HEY GUYS. HERE’S YOUR SUMMER STYLE GUIDE.
Being based in Southern California, there’s a few things we do well in the heat—avocado toast, music festivals and summer style. For our men’s collection this season, Head Designer Andrew...