V: What is the signature Velvet Women’s style, and why?

JL: Velvet isn't fussy or complicated. What’s great about it is you can really use them as a resource for all your everyday essentials. I’d say that look is cool, subtle and effortless.

V: What are 4-6 ways to master the laid back California Style?

JL: Master the art of layering. A tank under a tee, under a button down, under a cardigan. Add and remove according to what the day and weather calls for! Outfits should mostly be transitional day to night with just a simple changing of accessories.Dress for comfort, but make it cool. Sweats are fine for daytime activities, as long as you keep it elevated. Your look should convey “oh I just threw this on” and not “i just threw on the clothes I found on my floor.” For example, I love the look of a more fitted sweatpant paired with an oversized button down and ballet flats.Stay away from hard lines: no super tailored or edgy silhouettes. If it looks like it took you more than 20 min to get dressed, then you are missing the mark. Pieces should be relaxed enough to get from the beginning of the day to the end looking just as good as they started.

V: Whats your advice on how to create a wardrobe that stands the test of time?

JL: Build a wardrobe that works within itself. As a rule I try to make sure every piece I buy is  able to pair with at least 2 other pieces in my wardrobe. If I can’t imagine the new outfits I’ll create with it, it ‘s not worth the space in my closet.